Paidion Coalition

As I departed from the Chaparral Suites and made my way through the scenic route to the airport, I went through what Erica Brown calls #nationalconferenceproblems which simply put is PRSSA national conference withdrawal syndrome. So as I journeyed back to the airport, my mind, soul and spirit wasn’t in the shuttle bus, but back at the hotel which I had left way too early. Once again, I couldn’t believe how much I’ve learned in the short amount of time and how much more I still have to learn about PRSSA. Each time, I open a layer of PRSSA involvement, a thousand other pools right in front of me to be explored. I guess that’s the appeal of PRSSA. It’s an unending learning cycle.

On my flight to PRSSA Leadership Rally in Scottsdale, Arizona, I finally had time to read a few chapters of “Social Media and Public Relations: Eight New Practices For the PR Professional” by Deirdre K. Breakenridge. I had won my copy in the #PRStudchat’s #8newpractices book giveaway. As I opened the cute blue book with red inlay and a huge giant globe of technology on its cover, Breakenridge immediately introduces the eight new practices in the first couple of pages. As I read the book, I couldn’t help being grateful for my generation. To explain better, I will use one of the new PR practices. According to Breakenridge, a PR professional must be a technology tester. I couldn’t help but think about how I take it for granted that technology is extremely important in the daily execution of a PR professional. In fact, the use of a Mac and an iPhone always makes it into different “how to recognize a PR professional” lists. Of course not all PR professionals are Apple consu