Social Media Management

Here are five social media management tools that can make your life easier, helping you to tackle the world of social media:

1) TweetDeck: It is the best social media dashboard application that allows you to manage all your social media accounts. It allows you to connect Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz in one window. You can update all or just a few with the same status at one time. The application allows you to split the program into columns which show different things. This application is free.
2) HootSuite: The system’s user interface takes the form of a dashboard, and supports social network integration for Facebook, Twitter, LinkedIn, Google+, Foursquare, Mixi, MySpace, Ping.fm, and WordPress. It is best for actively-managed accounts because you are able to organize tabs by account, network or content and it provides custom reports using the comprehensive social analytics tools for measurement. It’s free version allows you to add five networks.

3) Twitterfeed: enables businesses whose social media traffic are primarily generated by their blogs to automate the process of sending updates to Facebook, Twitter, and LinkedIn accounts. It automatically feeds your blog posts directly into your Twitter account, so that your followers can read the blog posts that are of interest to them. It also provides helpful analytics which show reaction to your posts. This application is free.

4) Spredfast: allows an organization to manage, monitor, and measure its voice across multiple social media channels. Its measurement is determined by the amount of content distributed, how many people were reached and whether the intended audience was engaged. The base product is free.

5) CoTweet: an excellent tool for small businesses or divisions of larger businesses that spread social media duties among team members and have a customer-service approach to engagement. It has the ability to assign follow up for individual tweets. Unique to CoTweet is its OnDuty status, which records the person in charge of social streams at a certain time. The standard edition is free and allows up to six Twitter accounts.