Klout (Identifying Brand Influencers)

By Anonymous -
(10/18/11)
Tonight's #pr20chat's discussion is on "identifying brand influencers for ones clients." I believe that Klout would play a major role in this discussion. Klout, for those who keep asking me, is an online platform that calculates one's social media presence and clout. It allows you to sign in using either your facebook or twitter account and has your klout score already available. For example, my present klout score after taking a nose dive is 61 out of a 100. Klout also places you in certain styles. There are 16 categories: specialist, activist, explorer, observer, networker, socializer, conversationalist, dabbler, pundit, thought leader, feeder, syndicator, celebrity, taste maker, broadcaster and curator.
I have been placed in the broadcaster style. According to Klout, "I broadcast great content that spreads like wildfire. I am an essential information source in my industry. I also have a large and diverse audience that values my content." However, your klout score does not determine your influencer standing. Your Klout score is determined by your social actions such as retweets, @messages, likes, and comments and definitely not your followers/friends count. To get a high score, you need to have a lot of highly influential people engaging with you on a regular basis.

Klout also has its perks: basically free goodies you get from companies and individuals based on your score and topics of influence. For example, I was one of the first people to use Spotify when it came to US. Also, Stephen King's newest book was placed as a perk many weeks ago.

Klout allocated perks based on topics that you discuss and participate in the most. Now, I have a problem with this. Klout, sometimes, says you are influential about a weird topic. For example, I am influential about sheep, which I find weird. Whenever you see an unusual topic, just delete it and ask for +k for the other topics from your friends.

Klout is just one way to identify brand influencers for your client. To find out more, you can either join the #pr20chat tonight at 8PM EST or check my blog later as I would be blogging the discussion.

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