(10/18/11) Tonight's #pr20chat 's discussion is on "identifying brand influencers for ones clients." I believe that Klout would play a major role in this discussion. Klout, for those who keep asking me, is an online platform that calculates one's social media presence and clout. It allows you to sign in using either your facebook or twitter account and has your klout score already available. For example, my present klout score after taking a nose dive is 61 out of a 100. Klout also places you in certain styles. There are 16 categories: specialist, activist, explorer, observer, networker, socializer, conversationalist, dabbler, pundit, thought leader, feeder, syndicator, celebrity, taste maker, broadcaster and curator.